IPX is the catalyst connecting them.
A new commercial model for proven IP, brand spend and YouTube-native audience growth.
This is a conversation worth having. info@tr-ipx.com
IPX sits between rights holders, brand strategy, TV-grade format development and YouTube-native performance.
For rights holders, we identify the latent value inside existing IP, decide what it should become now, and design the production and launch model that gives it the best chance of becoming a repeatable YouTube-native proposition. The IP stays as the destination - not the backdrop to someone else's channel.
For brands, we use our rights-holder relationships and format development judgement to find the ideal IP or legacy format that your brand can be meaningfully fused with. Not sponsorship. Not a presenter-led wrapper. A role built into the architecture of the format from day one.
Not a logo beside someone else's idea.
Not a campaign film pretending to be a show.
Not old TV pushed onto a new platform.
We provide something sharper: proven format DNA, rebuilt around modern audience behaviour and contemporary brand strategy - with a clear editorial engine, a credible role for the brand, and a YouTube-native launch and optimisation model.
Not every catalogue title belongs on YouTube.
We identify formats and programme brands with genuine platform potential: strong engines, clear audience promises, useful brand territories, and enough flexibility to be rebuilt without losing what made them work.
Clipping up archive material can extend a library. It cannot reinvent it.
The real opportunity is rebuilding proven IP for YouTube as a serious long-form viewing destination. We rebuild structure, pacing, talent, packaging and audience promise around how people discover, watch and return to long-form content now.
It is built into the logic of the show.
We find the overlap between format engine and brand world: adventure, resilience, transformation, craft, performance, design, taste, technology, escape, usefulness.
This is where brand spend becomes part of the format architecture.
IPX brings YouTube strategy into the process from the start - shaping packaging, titles, thumbnails and release strategy - then stays with the work as it goes live.
IPX covers the full journey: from first idea and format architecture, through production, launch, optimisation and scale.
Broadcasters, studios, producers and IP owners with formats, catalogues or programme brands that deserve a second life.
We help identify what has value, how it should be rebuilt, and where brand alignment could support funding, production and audience growth.
Brands that want something more durable than a campaign and more substantial than sponsorship - and the agencies helping them get there.
We help find the right format, the right audience territory and the right role for the brand inside the idea. For agencies, we turn brand strategy into format-led content with audience logic, editorial shape and YouTube-native growth potential.
YouTube creators and talent looking for formats with stronger editorial foundations and longer-term audience potential than one-off content.
We help creators identify the right IP or format engine to build around, develop the series and help bring brand co-funding into the model - so the creative ambition doesn't have to be compromised by production economics.
